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Character encoding is a type of encoding scheme that assigns a number to each character for digital representation, and it is used to represent a repertoire of characters in textual data computation, storage, and transmission.
UTF-8 is a character encoding of variable widths that is used in electronic communication.
HTTP compression is a feature that can be applied to web servers and clients to maximize transfer speed and bandwidth usage.
The most popular compressions on the web today are Brotli and Gzip.
HTTP Strict Transport Security (HSTS)
HTTP Strict Transport Security is a web security policy that protects websites from man-in-the-middle attacks like protocol downgrades and cookie hijacking.
Content Security Policy (CSP)
The Content Security Policy (CSP) is a computer security standard designed to avoid cross-site scripting (XSS), clickjacking, and other code injection attacks caused by malicious content being executed in the context of a trusted web page.
Content Type Options
The X-Content-Type-Options HTTP response header is a server-side marker that indicates that the MIME types advertised in the Content-Type headers should not be modified and should be followed.
The X-Frame-Options HTTP response header can be used to to avoid click-jacking attacks by preventing the content to be included in other websites.
Cross-Site Scripting Protection
When reflected cross-site scripting (XSS) attacks are detected, the HTTP X-XSS-Protection response header in Chrome, Internet Explorer, Safari and old browsers prevents web pages from loading.
Google Optimize allows you to test variants of web pages and see how they perform.
PHP is a general-purpose scripting language used for web development.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
OneTrust is a cloud-based data privacy management compliance platform.
WP Engine is a website hosting provider.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
MySQL is an open-source relational database management system.
Responsive Web Design
Responsive Web Design (RWD) is a web design approach that ensures web pages look good on a variety of devices and window or screen sizes.