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Character encoding is a type of encoding scheme that assigns a number to each character for digital representation, and it is used to represent a repertoire of characters in textual data computation, storage, and transmission.
UTF-8 is a character encoding of variable widths that is used in electronic communication.
HTTP compression is a feature that can be applied to web servers and clients to maximize transfer speed and bandwidth usage.
The most popular compressions on the web today are Brotli and Gzip.
HTTP Strict Transport Security (HSTS)
HTTP Strict Transport Security is a web security policy that protects websites from man-in-the-middle attacks like protocol downgrades and cookie hijacking.
Content Type Options
The X-Content-Type-Options HTTP response header is a server-side marker that indicates that the MIME types advertised in the Content-Type headers should not be modified and should be followed.
The X-Frame-Options HTTP response header can be used to to avoid click-jacking attacks by preventing the content to be included in other websites.
Cross-Site Scripting Protection
When reflected cross-site scripting (XSS) attacks are detected, the HTTP X-XSS-Protection response header in Chrome, Internet Explorer, Safari and old browsers prevents web pages from loading.
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.
DoubleClick for Publishers (DFP) is a hosted ad serving platform that streamlines your ad management.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Google AdSense is a program run by Google through which website publishers serve advertisements that are targeted to the site content and audience.
YouTube is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos.
JQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
FancyBox is a tool for displaying images, html content and multi-media in a Mac-style 'lightbox' that floats overtop of web page.
Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets.
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
Cloudflare Browser Insights is a tool tool that measures the performance of websites from the perspective of users.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Adobe Experience Cloud Launch is an extendable tag management solution for Adobe Experience Cloud, Adobe Experience Platform, and other applications.
Responsive Web Design
Responsive Web Design (RWD) is a web design approach that ensures web pages look good on a variety of devices and window or screen sizes.