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Character encoding is a type of encoding scheme that assigns a number to each character for digital representation, and it is used to represent a repertoire of characters in textual data computation, storage, and transmission.
UTF-8 is a character encoding of variable widths that is used in electronic communication.
HTTP compression is a feature that can be applied to web servers and clients to maximize transfer speed and bandwidth usage.
The most popular compressions on the web today are Gzip and Brotli.
HTTP Strict Transport Security (HSTS)
HTTP Strict Transport Security is a web security policy that protects websites from man-in-the-middle attacks like protocol downgrades and cookie hijacking.
Content Type Options
The X-Content-Type-Options HTTP response header is a server-side marker that indicates that the MIME types advertised in the Content-Type headers should not be modified and should be followed.
The X-Frame-Options HTTP response header can be used to to avoid click-jacking attacks by preventing the content to be included in other websites.
Cross-Site Scripting Protection
When reflected cross-site scripting (XSS) attacks are detected, the HTTP X-XSS-Protection response header in Chrome, Internet Explorer, Safari and old browsers prevents web pages from loading.
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Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
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Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Amazon Web Services (AWS) is a comprehensive cloud services platform offering compute power, database storage, content delivery and other functionality.
SSL/TLS certificate authorities
Learn more about DigiCert technology.
Amazon Cloudfront is a fast content delivery network (CDN) service that securely delivers data, videos, applications, and APIs to customers globally with low latency, high transfer speeds.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Facebook is an online social media and social networking service.
Tealium provides a sales enterprise tag management system and marketing software.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Qualtrics is an cloud-based platform for creating and distributing web-based surveys.
Google Remarketing Tag is a web tagging library for Google's site measurement, conversion tracking and remarketing products.
Customer data platform
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Responsive Web Design
Responsive Web Design (RWD) is a web design approach that ensures web pages look good on a variety of devices and window or screen sizes.