Site Info for www.smartinsights.com

2022-01-17 22:42:17.372003+00:00

Site Language

The language for www.smartinsights.com website is en-US (claimed), en (detected).

Title

Digital marketing strategy advice - Smart Insights Digital Marketing

Description

Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.

Domain Name

www.smartinsights.com has smartinsights.com as domain name.

Secure URL

https://www.smartinsights.com

IP address

104.20.252.9 104.20.253.9 172.67.3.342606:4700:10::6814:fc092606:4700:10::6814:fd092606:4700:10::ac43:322

Web Technology

Character Encoding

Character encoding is a type of encoding scheme that assigns a number to each character for digital representation, and it is used to represent a repertoire of characters in textual data computation, storage, and transmission.

UTF-8

UTF-8 is a character encoding of variable widths that is used in electronic communication.

HTTP Compression

HTTP compression is a feature that can be applied to web servers and clients to maximize transfer speed and bandwidth usage.

Brotli Compression

The most popular compressions on the web today are Brotli and Gzip.

Content Security Policy (CSP)

Content-Security-Policy

The Content Security Policy (CSP) is a computer security standard designed to avoid cross-site scripting (XSS), clickjacking, and other code injection attacks caused by malicious content being executed in the context of a trusted web page.

Content Type Options

X-Content-Type-Options

The X-Content-Type-Options HTTP response header is a server-side marker that indicates that the MIME types advertised in the Content-Type headers should not be modified and should be followed.

Cross-Site Scripting Protection

X-XSS-Protection

When reflected cross-site scripting (XSS) attacks are detected, the HTTP X-XSS-Protection response header in Chrome, Internet Explorer, Safari and old browsers prevents web pages from loading.

Programming languages

PHP - 7.0.33

PHP is a general-purpose scripting language used for web development.

CDN

Cloudflare

Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.

Marketing automation

Pardot

Pardot is a Software-as-a-Service (SaaS) marketing automation platform.

OptinMonster

OptinMonster is a conversion optimisation tool that allows you to grow your email list.

SEO

Yoast SEO

Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.

A/B Testing

Google Optimize

Google Optimize allows you to test variants of web pages and see how they perform.

Advertising

Google Publisher Tag

Google Publisher Tag (GPT) is an ad tagging library for Google Ad Manager which is used to dynamically build ad requests.

Twitter Ads

Twitter Ads is an advertising platform for Twitter 'microblogging' system.

Live chat

Intercom

Intercom is an American software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.

Font scripts

Font Awesome

Font Awesome is a font and icon toolkit based on CSS and Less.

JavaScript libraries

Instant.Page

Instant Page is a JavaScript library which uses just-in-time preloading technique to make websites faster.

jQuery Migrate - 3.3.2

Query Migrate is a javascript library that allows you to preserve the compatibility of your jQuery code developed for versions of jQuery older than 1.9.

jQuery - 3.6.0

JQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.

core-js - 3.0.0

Core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.

Tag managers

Google Tag Manager

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

Ecommerce

Cart Functionality

Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.

Widgets

Twitter

Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets.

Facebook

Facebook is an online social media and social networking service.

CMS

WordPress

WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.

Analytics

Twitter Analytics

Twitter Analytics is a built-in data-tracking platform that shows you insights specific to your Twitter account and activity.

Cloudflare Browser Insights

Cloudflare Browser Insights is a tool tool that measures the performance of websites from the perspective of users.

Linkedin Insight Tag

Learn more about Linkedin Insight Tag technology.

Hotjar

Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

Google Analytics Enhanced eCommerce

Google Analytics Enhanced ECommerce is a plug-in which enables the measurement of user interactions with products on ecommerce websites.

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic.

Google Ads Conversion Tracking

Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.

Facebook Pixel - 2.9.48

Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Databases

MySQL

MySQL is an open-source relational database management system.

UI frameworks

animate.css

Animate Css is a ready-to-use library collection of CSS3 animation effects.

Responsive Website

Responsive Web Design

Responsive Web Design (RWD) is a web design approach that ensures web pages look good on a variety of devices and window or screen sizes.

Mobile version

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