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GoToConnect Blog | Unified Business Communications
Welcome to the GoToConnect Blog! Everything you need for your business communications, unified.
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Character encoding is a type of encoding scheme that assigns a number to each character for digital representation, and it is used to represent a repertoire of characters in textual data computation, storage, and transmission.
UTF-8 is a character encoding of variable widths that is used in electronic communication.
HTTP compression is a feature that can be applied to web servers and clients to maximize transfer speed and bandwidth usage.
The most popular compressions on the web today are Gzip and Brotli.
HTTP Strict Transport Security (HSTS)
HTTP Strict Transport Security is a web security policy that protects websites from man-in-the-middle attacks like protocol downgrades and cookie hijacking.
Content Security Policy (CSP)
The Content Security Policy (CSP) is a computer security standard designed to avoid cross-site scripting (XSS), clickjacking, and other code injection attacks caused by malicious content being executed in the context of a trusted web page.
The Referrer Policy specifies how much referrer information should be included with web requests.
Content Type Options
The X-Content-Type-Options HTTP response header is a server-side marker that indicates that the MIME types advertised in the Content-Type headers should not be modified and should be followed.
The X-Frame-Options HTTP response header can be used to to avoid click-jacking attacks by preventing the content to be included in other websites.
Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content creation.
Akamai Bot Manager detect bots using device fingerprinting bot signatures.
Learn more about Parcel technology.
Akamai is global content delivery network (CDN) services provider for media and software delivery, and cloud security solutions.
Twitter is a 'microblogging' system that allows you to send and receive short posts called tweets.
Facebook is an online social media and social networking service.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.
Impact helps businesses contract and pay partners.
Internet Information Services (IIS) is an extensible web server software created by Microsoft for use with the Windows NT family.
TrustArc provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices.
Google Analytics Enhanced ECommerce is a plug-in which enables the measurement of user interactions with products on ecommerce websites.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Facebook Pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
ClickTale is a SaaS solution enabling organisations to gain visual in-page analytics.
Adobe Experience Platform Identity Service creates identity graphs that hold customer profiles and the known identifiers that belong to individual consumers.
Adobe Analytics is a web analytics, marketing and cross-channel analytics application.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
Microsoft Advertising is an online advertising platform developed by Microsoft.
SSL/TLS certificate authorities
Learn more about DigiCert technology.
Tealium provides a sales enterprise tag management system and marketing software.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Sitecore provides web content management, and multichannel marketing automation software.
Responsive Web Design
Responsive Web Design (RWD) is a web design approach that ensures web pages look good on a variety of devices and window or screen sizes.